How to...Create a Climate Change Strategy and Carbon Neutral Products

Key Issues to be covered:

• Climate Change & Sustainable Development
• The notion of your business' Carbon Footprint
• The Clean Disclosure Project (CDP)
• Green House Gas (GHG) Emissions Accounting & Reporting
• Tools for measuring GHG emissions of services and products and its impact on your organization
• GHG emissions and CSR Reporting
• Climate Change Strategy
• Best Practice examples for measuring Carbon Footprints and creating Carbon Neutral products

   

Who Should Attend?

Public Relations, Communication and/or Marketing Managers, CSR practitioners, Environmental Managers who have limited knowledge on climate change topic and wish to learn more about how to start up on their organisation's Climate Change Strategy.

How to...Get started with CSR from Strategy to Reporting

Pro Bono Event !

Workshop Date: July 1, 2009

Half - day workshop

Starts at 8:30 am 

Key issues to be covered:

• Defining the notion of CSR and Sustainability
• The benefits and the importance of CSR
• Why and How to integrate CSR in your corporate culture
• Designing your CSR Strategy (introductory)
• Stakeholder Mapping
• The basic principles for the development of a CSR Report according to International Standards (GRI, UN Global Compact)

Who Should Attend?

CSR Practitioner Workshop (IEMA) Approved: A globally unique course for becoming a Qualified CSR practitioner

2 day workship (plus additional time for preparation of the assignment)

Trainer: Nikos Avionas & Visiting experts 

Who Should Attend?

General Managers, CSR professionals, Public Relations, Communication and/or Marketing Managers, Human Resources Managers, Sustainability and Environmental professionals who have so far achieved a good level of knowledge on CSR issues, through participation in relevant workshops or through their job tasks, and who wish to advance their understanding, bring added value to their organisation and get hold of a certified business qualification.   Please note that in order to attend the specific workshop a good working knowledge of CSR is required and it is recommended that you first attend the relevant introductory workshop.

Key issues to be covered:

This challenging 2-day course enables participants to acquire the skills and competencies required to become qualified CSR practitioners. Through specialised, detailed and highly focused training, it provides them with the tools and necessary practical framework of every CSR aspect. Upon completion of the course, the trainees are able to apply their knowledge in all levels of CSR from the development and implementation of effective CSR Strategies to CSR reporting and communication.

Key Modules to be Covered:

• CSR & Sustainable Development concepts
• Future trends & legislation of CSR in the U.S. & worldwide
• The Stakeholder approach & CSR
• CSR and Responsible Communication
• Global Standards/Models/Guidelines & tools for practical CSR integration(GRI, UN Blobal Compact)
• CSR/Sustainability Reporting CSR Action Plan for your organisation (prerequisite for CSR practitioner Qualification)

How to...Create Cause Related and Green Marketing initiatives

Key Issues to be covered: 

• Definition of cause related marketing (CRM) and Green Marketing
• The benefits of CRM
• Marketing initiatives for 'doing good': Cause promotions, cause-related marketing and corporate social marketing
• Major strengths and concerns of CRM initiatives
• Guidelines for implementing successful CRM initiatives
• Green Marketing and Case Studies
• How to create Green Products

Who should attend? 

Public relations, Communication and/or Marketing Managers, who have limited knowledge on Cause Related and Green Marketing issues and wish to learn more about how to start up on related initiatives.